As they try to boost COVID-19 vaccination rates with governmental mask mandates ending, St. Joseph County public health officials and community leaders are aiming their messages at those who have
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Saint Joseph Health System launches vaccine influencer campaign By: Maura Johnson
MISHAWAKA, Ind. – The Saint Joseph Health System launched the It Starts Here campaign today, focusing on educating communities of color on the COVID-19 vaccine.
The Health System has given grants to six local organizations – La Casa de Amistad, Kingdom Christian Center Church, Robinson Community Learning Center, Imani Unidad, South Bend Heritage Foundation, and the St. Joseph County Health Department – to talk about vaccination facts.
The campaign addresses common concerns about the vaccine, particularly concerns from those who are vaccine-hesitant. It centers on a targeted approach to address this hesitancy, recognizing the long history of mistrust in the health community from those of racial and ethnic backgrounds.