Fashions come and go, sometimes for fickle reasons, sometimes because you can have too much of a good thing. Soave DOC was a victim of the latter: a white wine appellation east of Lake Garda in Italy’s Veneto, where winemaking cooperatives leaned into the popularity of this fresh white wine, to the expense of quality and reputation.
May 06, 2021
Ethica Wines CEO Francesco Ganz launches “Carpe Vinum,” the first-ever Italian wine tourism TV series in Chinese, created especially for the Chinese market.
“Until ‘Carpe Vinum’ began streaming,” notes Ganz, “every show created for the Chinese market was shot using English as the primary language. We thought to ourselves: Why not give Chinese wine lovers a show that spoke to them directly?”
In March 2021, Ethica Wines and its partners launched, “Carpe Vinum,” the first-ever Italian wine education series to be filmed in Chinese. Presented by Chinese Master of Wine Fongyee Walker, the show marks a break from convention as it strives to make its content approachable and user-friendly for a Chinese-language audience. Throughout each of the episodes, the show’s host strives instead to make the experience fun, making it a new and inviting experience for those who love wine but still feel intimidated by the wine world’s perceived snobbery. Ove