Dec 16, 2020
A Salt Life store in Orlando - File photo courtesy of Salt Life
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We are catching up on Q4 and full year results for Salt Life, which is owned by Delta Apparel.
Salt Life’s strong growth once lockdowns lifted illustrates how all things beach-related appear to be resonating with consumers during the pandemic.
The brand’s revenue increased 12.5% for the fourth quarter ended Oct. 3. Sales expanded in all channels, including e-commerce, Salt Life branded stores, and wholesale.
Customers flocked to Salt Life stores in the late summer months, especially in drivable vacation destinations. Comparable sales at Salt Life stores grew double digits, while total retail sales jumped 125% due to strong comparable sales as well as new store openings.