Dec 29, 2020
SPONSOR
VF Corporation (NYSE: VFC), a global leader in branded lifestyle apparel, footwear and accessories, today announced that it has completed its previously announced acquisition of
Supreme
®, a privately-owned global streetwear brand, for an aggregate base purchase price of $2.1 billion subject to customary adjustments for cash, indebtedness, working capital and transaction expenses. As a result of the transaction,
Supreme
The acquisition of the
Supreme
® brand accelerates VF’s consumer-minded, retail-centric, hyper-digital business model transformation and builds on a long-standing relationship between
Supreme
Supreme
Vans
Dec 27, 2020
SPONSOR
Brazillian sustainable shoe brand, Cariuma is pleased to announce that multi-hyphenate modern-day waterman.Kai Lenny, has joined their surf roster. Cariuma is thrilled to welcome Kai to the family as his deep commitment to sustainability and the protection of our planet aligns perfectly with the brands’ mission to create a mindful surf team focused on conscious living.
Kai is joining the iconic Gerry Lopez @gerrylopezsurfboard, Italo Ferreira @italoferreira, Jack Freestone @Jackfreestone, Alana Blanchard @alanablanchard, Jamie O’Brien (JOB) Jamie O’Brien, and Kelia Moniz @keliamoniz on the newly formed Cariuma surf team.
As a brand, Cariuma was born on the beaches of Brazil with co-founders David Python and Fernando Porto using their shared heritage growing up in Brazil and a common respect for the ocean as a basis for the sustainable sneaker brand and the brand ethos of creating better for the earth product. Both surfers themselves, they have a real co
Dec 23, 2020
Top Viewed Stories of 2020
Clockwise from top left: Boardriders CEO Dave Tanner; Michael and Shaun Tomson; empty shelves at Eastern Skateboard Supply this summer due to skyrocketing demand for skateboards; the Hurley family and John John Florence launch a new brand.
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2020 was a newsy year for the world and for the action sports industry.
The pandemic and its impacts dominated the headlines this year, with stories about furloughs, corporate reorganizations and restrictions popular with SES readers.
Despite the crisis, there was also good industry news including the surge in new participants and in hardgoods sales, the launch of new brands, and new executive appointments.
Dec 22, 2020
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Today, the brand synonymous with the most wonderful time of the year, COCA-COLA, inspires an apparel collection with LRG (Lifted Research Group). COCA-COLA is an iconic symbol of pop culture that has an identity built on community and, of course, the Holiday season. THE LRG FOR COCA-COLA COLLECTION drops on 12/26 and is available for a limited time at select retailers and L-R-G.com.
During this time of year, the red and white classic COCA-COLA logo and happy polar bears make people smile in the more than 200 countries where COCA-COLA is served. THE LRG FOR COCA-COLA COLLECTION features the brand’s classic red, and of course the polar bears make an appearance.
Dec 22, 2020
Core Retailers Discuss their Wild 2020 Ride
Clockwise top left: LG Shaw, WRV; Josh Hansen, Hansens Surfboards; Luke Mesanko, Wanderlust Land & Sea; Duke Edukas, Surfside Sports; Kim Ball, Hi-Tech; Karly, Cheyne and Linsey Cottrell, Island Water Sports. SES file photos.
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Core retailers have been through a wild ride this year.
The panic that came with the spring lockdowns. The unexpected surge in business that erupted in the summer. The scramble for more inventory.
Given the destruction that the pandemic has caused in some areas of the economy, the core retail channel is an absolute bright spot, which bodes well for the industry going forward.