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CEOs Have Never Been More (and Less) Valuable

CEOs Have Never Been More (and Less) Valuable
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New Coke : Coca-Cola s major marketing flop in 1985

This week is the anniversary of Coca Cola’s major marketing flop in 1985 – when they tried to discontinue the original flavor of Coke and use a new recipe. Hoarding, backlash and protests ensued.

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New Coke : Coca-Cola s major marketing flop in 1985

New Coke : Coca-Cola s major marketing flop in 1985
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New Coke : Coca-Cola s major marketing flop in 1985

New Coke : Coca-Cola s major marketing flop in 1985
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New Coke : Coca-Cola s major marketing flop in 1985

New Coke : Coca-Cola s major marketing flop in 1985
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