Jaguar’s futile attempt to take on BMW and Mercedes is over. As Automotive News explains in an in-depth look at Jaguar’s turnaround plans, former CEO Ralf Speth’s ambitions to sell one million Jaguar and Land Rover cars globally, didn’t work, and landed the company with a massive debt, putting the entire future of the Jaguar brand in doubt.
Despite some strong growth, and success of the I-Pace EV, Jaguar sales have faltered, dipping to just 102,402 in 2020, a fall of almost 37 per cent. No doubt the coronavirus pandemic played a part in that slump, but it can’t shoulder all the blame. BMW sales dropped only 8.4 per cent in the same period, and it shifted over 2 million cars. BMW’s high performance M division alone sold 40 per cent more cars than Jag’s entire operation.
Range Rover Velar Plug-in hybrid review: PHEV Rangie tested on- and off-road
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Приключения немцев в Рязани История неудачной репатриации
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Jaguar Land Rover отказался от выпуска ещё пары новых моделей
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The company is in the midst of a drastic changing of course.
Jaguar Land Rover is going through a major transformation. Last month, Jaguar announced an ambitious plan to become an electric-only automaker from 2025. Land Rover will still offer combustion-powered models but will launch as many as six electric variants within the next five years. As part of the company s new Reimagine strategy, the all-electric Jaguar XJ has been canceled. This isn t the only new model Jaguar Land Rover is axing, however.
Automotive News Europe reports that the development of vehicles based on the flexible Modular Longitudinal Architecture (MLA) platform supporting full-electric, plug-in hybrid, and combustion engines has been canceled. As well as the electric XJ, this platform was going to underpin the rumored low-riding Road Rover, but the electric SUV is no longer being developed.