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Jaguar’s futile attempt to take on BMW and Mercedes is over. As Automotive News explains in an in-depth look at Jaguar’s turnaround plans, former CEO Ralf Speth’s ambitions to sell one million Jaguar and Land Rover cars globally, didn’t work, and landed the company with a massive debt, putting the entire future of the Jaguar brand in doubt. Despite some strong growth, and success of the I-Pace EV, Jaguar sales have faltered, dipping to just 102,402 in 2020, a fall of almost 37 per cent. No doubt the coronavirus pandemic played a part in that slump, but it can’t shoulder all the blame. BMW sales dropped only 8.4 per cent in the same period, and it shifted over 2 million cars. BMW’s high performance M division alone sold 40 per cent more cars than Jag’s entire operation.

Thierry bolloreAdrian mardellKumar rakeshRalf spethLand roverAutomotive newsRoad roverதியரி பொல்லூர்குமார் ராகேஷ்ரால்ஃப் ஸ்பெத்நில சுற்றுதானியங்கி செய்திசாலை சுற்று