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Pedalling a positive shift

Express News Service CHENNAI: A mong a handful of positive developments ushered in by the COVID-19 pandemic is the boom in bicycle sales, followed by a rapid spike in the craze for cycling. The All India Cycle Manufacturers Association reported that 41,80,945 bicycles were sold between May and September 2020. For a country that’s the second-largest producer of bicycles with 2.2 crore units sold every year, the sales are expected to be on an upward trajectory in the coming months. Besides bicycles, e-bikes too have been rolling off the shelves as people are on the constant lookout for efficient modes of transportation. It’s this promising trend that has encouraged relatively new entrants like Pedaleze to plunge into the market with the launch of pedelec their in-house, electrically powered bicycles that offer pedal assistance. Claiming to be India’s first connected pedelec (a feature that helps monitor your performance), the brand was launched by Chennai-based start-up Daij

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