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Selling To Gen Z? Here s What Small Businesses Need To Know

The leading edge of Gen Z is entering the workforce and ready to spend. Before you can sell to Gen Z, you need to know what they care about.

Gen xersRieva lesonskyInsider intelligenceGen zersGeneration alphaRetail reportGen z

Your business needs to keep up with changing consumer shopping habits

Columnist Dean Swanson says a shift toward more online and convenience shopping will help your business.

United statesRieva lesonskyNational retail federationWashington postInternational council of shopping centersChain store ageGen zersInternational councilShopping centers

How to prepare for a recession just in case one happens

Columnist Dean Swanson says many small business owners are worried a recession is looming.

United statesRieva lesonskySteve straussAmerican expressSmall business recovery reportGrowbiz mediaTrends reportJungle scout

Should small businesses consider a presence on TikTok?

Columnist Dean Swanson says while TikTok has often been seen as a social media app for teens, its influence in business is growing rapidly.

United statesRieva lesonskyGen xersTiktok marketing partner programGrowbiz mediaApp annieMarketing partner programGenx ersTrends survey

Small businesses continue caution for the future

Columnist Dean Swanson says business owners are mainly optimistic, but supply chain issues, inflation and other concerns are felt.

United statesSharon millerBetsy dougertRieva lesonskyBusiness monthGrowbiz mediaSmall business owner reportGreat resignationSmall business insightsIntuit quickbooksMain street

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