Medicated oil brand Siangpure pivots to digital, taps Kingdom Digital for social duties Details 29 July 2021
Thailand wellness company Bertram 1958 is embracing the shift to digital, appointing Kingdom Digital to build its online presence for its medicated oil brand, Siangpure, in Malaysia. According to Bertram’s assistant vice president (marketing), Meena Akrapongpisak, one of the main challenges it faced locally due to the lack of digital presence has been the confusion around counterfeits as its exported products have different packaging.
“Many of our customers are familiar with the iconic amber-red, tall bottle packaging that they have come to know over the years. But our medicated oils and balms come in various sizes, packaging, and types as well – some of which may not be as common to Malaysians. So, there have been instances where existing customers have mistaken those as imitations and doubted the products’ authenticity,