Medicated oil brand Siangpure pivots to digital, taps Kingdom Digital for social duties Details 29 July 2021
Thailand wellness company Bertram 1958 is embracing the shift to digital, appointing Kingdom Digital to build its online presence for its medicated oil brand, Siangpure, in Malaysia. According to Bertram’s assistant vice president (marketing), Meena Akrapongpisak, one of the main challenges it faced locally due to the lack of digital presence has been the confusion around counterfeits as its exported products have different packaging.
“Many of our customers are familiar with the iconic amber-red, tall bottle packaging that they have come to know over the years. But our medicated oils and balms come in various sizes, packaging, and types as well – some of which may not be as common to Malaysians. So, there have been instances where existing customers have mistaken those as imitations and doubted the products’ authenticity,
The third run of Awakening Bangkok this year is another big hit by Time Out
By Arpiwach Supateerawanitt
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That’s a wrap! The third edition of Awakening Bangkok 2020 has finally come to an end, and we can’t thank you enough for taking part in helping us reignite all glistening lights to our spirits for the past 10 days.
This year, we did spruce up the entire light fest with a longer route of locations and more artworks from over 20 lives of creative masterminds around the country. Moreover, the shiny fun was maximized by a big cast of artists taking turns to perform on stage for the festival-goers as well as pop-up bars and restaurants from our generous partners.