Handouts: Companies gain a valuable insight into the habits of customers who use apps
Tens of thousands of M&S customers have picked up their shopping for free in the past year – the equivalent of half a dozen people every hour.
The handouts don t come from a wealthy benefactor. They are gifted at random by the store itself – a cheerful surprise delivered at the checkout for those with a digital Sparks card on M&S s mobile phone app.
It has been nearly a year since M&S relaunched its loyalty card scheme. The revamp last July replaced a physical card and points-based system with instant rewards and treats offered via its digital alternative.
Get shopping for free - by using a mobile app
dailymail.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from dailymail.co.uk Daily Mail and Mail on Sunday newspapers.
Loaves and Fishes names new executive director, Ricky Willis
clarksvillenow.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from clarksvillenow.com Daily Mail and Mail on Sunday newspapers.