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Get shopping for free - by using a mobile app

Handouts: Companies gain a valuable insight into the habits of customers who use apps Tens of thousands of M&S customers have picked up their shopping for free in the past year – the equivalent of half a dozen people every hour.  The handouts don t come from a wealthy benefactor. They are gifted at random by the store itself – a cheerful surprise delivered at the checkout for those with a digital Sparks card on M&S s mobile phone app.  It has been nearly a year since M&S relaunched its loyalty card scheme. The revamp last July replaced a physical card and points-based system with instant rewards and treats offered via its digital alternative. 

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