Handouts: Companies gain a valuable insight into the habits of customers who use apps
Tens of thousands of M&S customers have picked up their shopping for free in the past year – the equivalent of half a dozen people every hour.
The handouts don t come from a wealthy benefactor. They are gifted at random by the store itself – a cheerful surprise delivered at the checkout for those with a digital Sparks card on M&S s mobile phone app.
It has been nearly a year since M&S relaunched its loyalty card scheme. The revamp last July replaced a physical card and points-based system with instant rewards and treats offered via its digital alternative.
Get shopping for free - by using a mobile app
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Media release: The Scottish Sun launches cashback app
THE Scottish Sun is rolling out a new app which will help readers give their bank balance a healthy boost whilst they shop.
The free app, Sun Cashback, will give users cashback whilst they shop online and in-store, and help brands understand and influence where, why and how customers shop.
In partnership with Airtime Rewards, card link technology will allow shoppers to earn back a percentage of the money they spend at a number of leading brands – including Just Eat, Laithwaite’s, Holland & Barrett and Feelunique – giving readers’ wallets a lift when spending on treats. Travel giant TUI is also on board,