NEW YORK (AP) — There were many reasons to think NBC made a savvy business deal in 2014 when it locked up the American media rights to the Olympics through
There were many reasons to think NBC made a savvy business deal in 2014 when it locked up the American media rights to the Olympics through 2032 for $7.75 billion. As the Beijing winter games come to a close, it s harder to see them now.
These Olympics were a disaster for the network: a buzz-free, hermetically-sealed event in an authoritarian country a half-day s time zone away, where the enduring images will be the emotional meltdown of Russian teenagers after a drug-tainted figure skating competition and a bereft Mikaela Shiffrin,
The sight of this Eileen Gu hurtling off a 196 ft ramp, turning four-and-half somersaults, then learning she had won gold, was the iconic scene during the opening week of the Winter Olympics.