Sponsors of the Olympics are walking a tightrope ahead of the Beijing Winter Games next month as worsening geopolitical tensions force them to consider downplaying their involvement without upsetting China.
Sponsors and advertisers of Beijing Winter Olympics 2022 are keeping a low profile over human rights abuses in Xinjiang as firms face risks of missing global marketing opportunities in China, according to a media report.
Sponsors and advertisers of Beijing Winter Olympics 2022 are keeping a low profile over human rights abuses in Xinjiang as firms face risks of missing global ma
Sponsors and advertisers of Beijing Winter Olympics 2022 are keeping a low profile over human rights abuses in Xinjiang as firms face risks of missing global ma
Advertisers are treading carefully when it comes to peddling their products and services during February's Beijing Winter Olympics, which have been shrouded by criticism over China's human-rights record.