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Pernod Ricard: Pernod Ricard bets India will bottoms up to the top

The company controls about a fourth of the overall whisky market in India despite a negligible presence in the mass segment and gets a significant chunk from premium and semi-premium brands, mainly Blenders Pride, Royal Stag and Imperial Blue. The distiller also owns India s highest selling Scotch 100 Pipers with sales of over 1.5 million cases annually. The company, however, has been increasingly facing competition from Diageo, Beam Suntory and homegrown players such as Amrut and John Distillers in the pricier segments.

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Pernod Ricard Bets India will Bottoms Up to Top

Pernod Ricard, the maker of Chivas Regal, Glenlivet and Absolut, said it expects India to outpace the US to become its largest market globally, without giving any specific time frame. India currently accounts for more than 10% of its global revenue of ₹12.1 billion and nearly a third of its global volume.

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