Mobile original equipment manufacturer (OEM) inventory is rapidly increasing, with a year-over-year growth of 3.8 per cent, and with shipments expected to reach 1.43 billion by the end of 2022. Within this space, brands such as Vivo, Samsung, Huawei, Xiaomi, and Oppo (which includes Realme and OnePlus) occupied 52 per cent of the global smartphone market share as of Q1 2022.
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Mumbai: CTV/OTT viewership has exploded in India since the start of the pandemic, opening a new market of opportunities for advertisers. Combining the best of digital and traditional linear TV advertising, CTV/OTT advertising has become marketers’ favourites because of its ability to reach the right audience at the right time. These platforms provide advertisers with easy
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