April 1, 2021 4:01
It’s April Fool’s Day but have brands lost their edge? After an influx press releases declaring it’s a prank before even revealing what the prank is, the team looks at the highs and lows of the day (here’s looking at you ‘Voltswagen’), and Tim Burrowes asks ‘why does marketing spoil everything?’.
Plus, the influencer marketplace which mistakenly signed the fake account of an SBS reporter from The Feed was revealed to be The Right Fit. But who is to blame when a phoney account slips through the cracks? Should social media companies be doing more to regulate fake followers or should agencies and marketplaces be cracking down on vetting?
Mumbrellacast: An exciting year to be covering radio ratings mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.
Mumbrellacast: The biggest job in Australian media
March 4, 2021 3:54
It was a week of CEO appointments. Leading the pack was Mike Sneesby, Hugh Marks’ successor for the chief executive job at Nine. Few in the industry were shocked about the news, but what does this mean for the internal execs who unsuccessfully applied? Can Sneesby succeed if the board is as fractured as Nine’s own newspapers suggest? And, where does this leave Stan?
Over in adland, UM, Ogilvy, Leo Burnett and Havas PR all also named new CEOs. The team chats through how each appointment indicates something different about the state of each business.
Mumbrellacast: Facebook s backflip, Hugh Marks final results for Nine, plus Antoinette Lattouf on media diversity mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.
February 18, 2021 4:31
This week Pearman Media’s Steve Allen joined the Mumbrellacast team to breakdown Google Showcase and what it means for publishers as negotiations in the News Media Bargaining Code roll on.
As well as being the first major media brand to sign up to Google Showcase, Seven West Media revealed its significant debt pile had been slashed by 42% to $329 million and reported a net profit of $116.4 million in the first half of the financial year, meaning the company’s $170 million cost savings program is on track. In a better position than expected, the results raise questions about the importance of the performance of its upcoming content slate and whether the company should consider paying back the Job Keeper benefits which reportedly saved 120-150 jobs.