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Mumbrellacast: Mike Wilson leaves Havas, IPG sells more agencies, plus Nine Radio s Tom Malone

Mumbrellacast: Mike Wilson leaves Havas, IPG sells more agencies, plus Nine Radio s Tom Malone
mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.

Mumbrellacast Interview: KIIS FM s Ryan Jon on how brands stuff up influencer marketing

Mumbrellacast Interview: KIIS FM’s Ryan Jon on how brands stuff up influencer marketing Brands need to be aware of what they want to achieve with an influencer. Look beyond ROI, and don’t just go ‘ok what will this equate to in sales? . August 3, 2021 8:54 Ryan Jon is a jack of all trades when it comes to content. While his day job is hosting mornings on KIIS 101.1 Melbourne, he’s also a podcast host and producer, digital content creator, social media marketer, influencer and more. Joining the Mumbrellacast, Jon speaks about his current gig at KIIS in Melbourne and new brekky host Lauren Phillips, as well as his time on breakfast radio in Perth and the journey from regional radio to finally hitting the big time in a metro market.

Mumbrellacast Interview: Hamish McKenzie explains why Substack won t be enabling advertising

Mumbrellacast Interview: Hamish McKenzie explains why Substack won’t be enabling advertising It’s not because we think advertising is evil, Substack founder Hamish McKenzie says. Rather, the company is really excited about the potential of subscriptions and direct payments as a way to support the kind of work that we hope to enable . July 27, 2021 9:30 New Zealand-hailing Hamish McKenzie co-founded Substack with the goal of helping journalists get paid for writing newsletters. McKenzie worked as a journalist in New Zealand, Hong Kong and the US, and is now based in LA. McKenzie – who has also worked for Tesla, and is the author of ‘Insane Mode’ about the arrival of the battery revolution – joins Mumbrella’s Tim Burrowes to chat about his departure from journalism and eventually creating Substack.

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