Partners for Growth relaunches
18th January 2021
Unilever is relaunching its Partners for Growth category advice programme, which is designed to provide an enhanced support package for convenience retailers, including a new-look website.
For the first time the programme – which is based on national sales data, insight from Unilever category experts, and supported by practical insights from a panel of award-winning UK retailers – will be opened up to other non-competing categories.
The relaunch will also see the website updated with new unbiased ranging and shopper mission advice that reflects the impact on shopper behaviour of the Covid-19 pandemic, as well as improved functionality to make it easier for retailers to access the wider range of category content anticipated on the site. There is a Retailer Support section that provides retailers with content to help them improve how they run their business, and includes a range of business tools that can help with diverse aspect