Partners for Growth relaunches
18th January 2021
Unilever is relaunching its Partners for Growth category advice programme, which is designed to provide an enhanced support package for convenience retailers, including a new-look website.
For the first time the programme – which is based on national sales data, insight from Unilever category experts, and supported by practical insights from a panel of award-winning UK retailers – will be opened up to other non-competing categories.
The relaunch will also see the website updated with new unbiased ranging and shopper mission advice that reflects the impact on shopper behaviour of the Covid-19 pandemic, as well as improved functionality to make it easier for retailers to access the wider range of category content anticipated on the site. There is a Retailer Support section that provides retailers with content to help them improve how they run their business, and includes a range of business tools that can help with diverse aspects, such as writing a business plan and creating customer surveys. In addition, there is a new Talking Shop section, where retailers are able to exchange ideas, comment on content, and put questions to category experts and its Retailer Advisory Panel members to help them innovate and improve how they run their store.