Jewellery sales rise more than 250 per cent in April Posted May 04, 2021 | By Arabella Roden ⢠Editor The latest jewellery sales report compiled by Retail Edge Consultants revealed that sales in dollars for April 2021 increased 252 per cent compared with the same period last year and 40 per cent when compared with April 2019.
Sales in April 2020 were significantly depressed by the COVID-19 pandemic and its associated lockdowns and trading restrictions. As a result, the report’s authors included the 2019 figure to create a more “realistic” indication of jewellery sales performance. It has been a continuing, very strong, and beneficial trend for the jewellery industry and that has been coupled with positive consumer sentiment
Jewellery sales up 63 per cent in March: report Posted April 20, 2021 | By Arabella Roden ⢠Editor The latest jewellery trade report from Retail Edge Consultants shows sales in March 2021 were 63 per cent higher than the same month in 2020 and 37 per cent higher than in 2019.
However, the report notes that the year-on-year increase should be contextualised with the COVID-19 pandemic; Australian Prime Minister Scott Morrison declared COVID-19 a national pandemic on 27 February 2020, with the first lockdowns coming into force in March, significantly impacting retail sales and consumer confidence. Within product category sales in dollar-terms, diamond-set precious metal jewellery almost doubled compared with March 2020 and increased 88 per cent compared with 2019
The strong sales pattern that has been observed across the retail jewellery industry since mid-2020 has extended to February, according to the latest sales data from Retail Edge Consultants.
New retail data indicates strong Christmas trade, fewer discounts Posted January 06, 2021 | By Arabella Roden ⢠Editor Recently released jewellery sales data, compiled by Retail Edge Consultants over the end of November and December, shows that the pre-Christmas period continued the positive momentum observed in prior months.
Described as a “fantastic result” by Retail Edge analysts, sales in dollars increased by 26 per cent compared with December 2019.
Michael Dyer, sales manager at Retail Edge, told
Jeweller that the results continued the “consistent pattern and momentum” of increasing jewellery sales over the previous five months: “It has consistently been up month-to-month, and that carried into December. That was very pleasing, because it wouldn’t have been out of the question that people had bought gifts for Christmas early and therefore December might have been flatter,” Dyer explained.
Trade Update: Australian jewellery sales data during COVID reveals surprising trends Posted December 04, 2020 | By Arabella Roden ⢠Editor Sales reports indicate Australian consumers have embraced jewellery spending over the past four months, with diamond-set pieces the leading product category.
Data compiled by Retail Edge Consultants, a retail management and POS software firm, jewellery sales across products and services increased 20 per cent in November when compared with the same period last year.
The results continue a positive trend which began in July.
“It s like consumers have been let out to get rid of their ‘cabin fever’ – and they ve done that by buying product, and certainly jewellery has been on their list”