Willis Towers Watson, Liberty Specialty Markets Launch Reputational Crisis Coverage February 24, 2021
Willis Towers Watson and Liberty Specialty Markets have partnered to offer reputational crisis insurance that enables organizations to transfer the financial risk associated with certain types of reputational crises and provides access to non-insurance capabilities, including AI-powered data analysis.
The new Reputational Crisis Insurance includes live, client-controlled reputational data and intelligence analysis provided by Polecat Intelligence Limited. The coverage is available globally and is initially available to clients in the leisure & hospitality, manufacturing, retail and transportation sectors.
According to Lewis Edwards, head of Underwriting, Specialty Binders at Liberty Specialty Markets, clients’ increasing exposure to both traditional media and social media has led to a rise in reputational losses globally. The new product pro
AI powers reputational damage insurance policy
Reputational damage has an immediate impact on a company’s share price, and brand loyalty built over many years can be lost in an instant
Share this item with your network: By Published: 23 Feb 2021 11:51
Insurance broker Willis Towers Watson has joined forces with Liberty Specialty Markets to introduce artificial intelligence (AI)-powered reputational crisis insurance.
The product uses live, client-controlled reputational data and intelligence analysis, provided by Polecat Intelligence.
Reputations can be bolstered or decimated by an inappropriate Tweet, and sometimes the company is only made aware of the reputational damage when the comment is distributed by an influencer or celebrity on social media.
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Willis Towers Watson and Liberty Specialty Markets have launched Reputational Crisis Insurance – a solution that enables organisations to transfer the financial risk associated with certain types of reputational crises in addition to providing access to a range of non-insurance capabilities, including AI-powered data analysis.
Adam Garrard, Head of Corporate Risk and Broking at Willis Towers Watson, said: “While the world contends with the outbreak of Covid-19, the importance of maintaining
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