AI powers reputational damage insurance policy
Reputational damage has an immediate impact on a company’s share price, and brand loyalty built over many years can be lost in an instant
Share this item with your network: By Published: 23 Feb 2021 11:51
Insurance broker Willis Towers Watson has joined forces with Liberty Specialty Markets to introduce artificial intelligence (AI)-powered reputational crisis insurance.
The product uses live, client-controlled reputational data and intelligence analysis, provided by Polecat Intelligence.
Reputations can be bolstered or decimated by an inappropriate Tweet, and sometimes the company is only made aware of the reputational damage when the comment is distributed by an influencer or celebrity on social media.