Reliance Brands in a release said the joint venture entity will acquire Superdry's intellectual property assets for the India, Sri Lanka, and Bangladesh territories.
Superdry plc announced that it has signed an IP joint venture agreement with Reliance Brands Holding UK Ltd (RBUK), and agreements for the sale of Superdry's intellectual property assets, including the SUPERDRY brand and related trademarks .
Mumbai : Reliance Brands Limited (RBL), through its wholly owned subsidiary in UK (RBUK), has today signed a definitive agreement to enter a joint venture with UK-based Superdry PLC, marking a significant new chapter in its partnership with Superdry
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