'Bio', 'green', 'carbon neutral', 'eco' and 'nature friendly' are common claims on functional foods, but as we enter 2024 we will see the implementation of the Green Washing Directive (GWD) banning misleading green claims. Is your business ready?
'Bio', 'green', 'carbon neutral', 'eco' and 'nature friendly' are common claims on functional foods, but as we enter 2024 we will see the implementation of the Green Washing Directive (GWD) banning misleading green claims. Is your business ready?
A UK watchdog on Wednesday banned three online adverts from airlines Air France, Etihad Airways and Lufthansa for "misleading" claims over their environmental impact.Lufthansa meanwhile indicated that travellers choosing the German airline would "fly more sustainably", while Etihad claimed it offered "environmental advocacy" to passengers.