'Bio', 'green', 'carbon neutral', 'eco' and 'nature friendly' are common claims on functional foods, but as we enter 2024 we will see the implementation of the Green Washing Directive (GWD) banning misleading green claims. Is your business ready?
'Bio', 'green', 'carbon neutral', 'eco' and 'nature friendly' are common claims on functional foods, but as we enter 2024 we will see the implementation of the Green Washing Directive (GWD) banning misleading green claims. Is your business ready?
The European Commission plans to ban new public eco-labels and allow member states to approve private eco-labels with higher standards than existing ones.
Just three months apart, both the US and EU have taken steps to specifically tackle misleading or unsubstantiated “green” claims made by companies to their customers, signaling an.