For high-stakes, large-scale streams, redundancy is critical for ensuring smooth and reliable delivery. This means careful monitoring, sound decision-making, and seamless network switching-also known as hitless failover-and making sure streams are precisely synced so the switch is invisible to the end user. In this clip from Streaming Media Connect 2023, DAZN s Bob Hannent, TAG Video Systems Michael Demb, and CDN Alliance chair Mark de Jong discuss the challenges of ensuring stream resiliency and strategies for maintaining it.
Adrian Pennington reports from IBC about Warner Bros. Discovery s new ad-lite VOD approach, with its launch of an ad-lite version of Discovery+ in Germany and its new TNT Sports venture. He also reports on the recent YouTube Primetime European launch.
When it comes to consumers evolving viewing preferences and the pitch and yaw of streaming monetization, will we ever see a clear winner between advertising-based and subscription services when it comes to OTT and streaming content delivery and consumption? Philo Head of Advertising Reed Barker and Norsk CMO Eric Schumacher-Rasmussen discuss in this clip from their Streaming Media East 2023 keynote.
Now that ad dollars are moving from broadcast to digital via CTV buys, maybe we need to accept that the measurement standards for digital and broadcast are always going to differ.