Northland Potato Growers Association, of Grand Forks, ND, formerly known as Northern Plains Potato Growers Association, has provided a direct connection to potential customers via a new microsite. “Flavorohyeah.com is a completely new opportunity for us to talk to both consumers and buyers, providing a fun experience as they navigate the site,” said Donavon Johnson, president of Northland Potato Growers Association. “This engaging microsite allows visitors to connect with the potato flavors produced in the Red River Valley region.