The marketing campaign to promote Red River Valley potatoes to local consumers is the first by the organization after a rebrand from the Northern Plains Potato Growers Association late last year.
Northland Potato Growers Association, of Grand Forks, ND, formerly known as Northern Plains Potato Growers Association, has provided a direct connection to potential customers via a new microsite. “Flavorohyeah.com is a completely new opportunity for us to talk to both consumers and buyers, providing a fun experience as they navigate the site,” said Donavon Johnson, president of Northland Potato Growers Association. “This engaging microsite allows visitors to connect with the potato flavors produced in the Red River Valley region.
Northern Plains Potato Growers Association (NPPGA) has announced a name change and will now be doing business as Northland Potato Growers Association. The new name includes a new logo and brand design