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Tropicana has issued an apology for an ad campaign after sobriety groups claimed it encouraged people to drink.
The ad campaign, which has since been removed, featured celebrities like Gabrielle Union, Jerry O’Connell and Molly Sims showing off their secret mimosa fridges, which were disguised as other items like laundry hampers or tool boxes, the New York Post reported.
The celeb parents then allegedly explained how each Take A Mimoment – a play on mimosa – away from their kids to treat themselves to the alcoholic beverage made with Tropicana juice. The postings have since been deleted.
Tropicana launched a #TakeAMimoment campaign featuring Gabrielle Union, Jerry O Connell and Molly Sims
The campaign showed the celeb line-up sneaking off to hidden fridges in their home to make a mimosa and take a break from their families
The company said it was helping parents take a moment for themselves
Yet it was criticized by sobriety groups and activists for encouraging addiction by normalizing drinking in secret
Others claimed it encouraged alcohol use as a coping mechanism
Tropicana apologized after the backlash and removed the campaign