Tropicana launched a #TakeAMimoment campaign featuring Gabrielle Union, Jerry O'Connell and Molly Sims
The campaign showed the celeb line-up sneaking off to hidden fridges in their home to make a mimosa and take a break from their families
The company said it was helping parents take a moment for themselves
Yet it was criticized by sobriety groups and activists for encouraging addiction by normalizing drinking in secret
Others claimed it encouraged alcohol use as a coping mechanism
Tropicana apologized after the backlash and removed the campaign