For eight straight days, household goods salesman Vipresh Shah has failed to sell a single pack of Dettol soap to the storekeepers who have been buying from him ever since he took over his family business as a teenager, 14 years ago
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With brands like Dettol, Savlon, Lifebuoy, etc. holding sway, how will the bottled water giant gain share with its premium hand purifiers? By insisting they re not sanitisers for starters.
âWe didnât want to enter a cluttered hand sanitiser zone,â says Anjana Ghosh, Bisleriâs director of marketing and business development.
Ghosh was speaking to afaqs! about her companyâs latest line of scented hand purifiers that will keep your hands âsafe and softâ.
Bisleriâs move last week came as a surprise. We didnât expect to see a company thatâs known for its bottled mineral water of the same name, enter the hand sanitiser category, this late.