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Burger King Just Became The First Fast-Food Chain in Africa to Serve Vegan Meat
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Rich Lister Jack Cowin's plant-based 'meat' company v2foods company expands to Europe, China
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Startup Eden Brew makes dairy-free milk without using any cows
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‘People must be able to trust the claims they see and businesses must be able to back them up’: Recommendations on avoiding greenwashing set out by UK regulator By Oliver Morrison Food businesses must be prepared for enforcement action from regulators to tackle the issue of greenwashing, it has been warned, as the UK’s Competition and Markets Authority publishes draft guidance for companies about ‘green’ claims.
Last year, the CMA announced that it was investigating the impact of green marketing on consumers. As part of this, it led an analysis of websites – alongside other global authorities – which found that 40% of green claims from companies in a host of sectors, including food and beverage, made online could be misleading.