Global fast-food giant Burger King is opening its first-ever meat-free branch in Germany in June 2021, selling only faux-meat on its menu for a limited period. This global first for the brand is notable as it beats competitors like McDonald’s and KFC to the punch, neither of which have yet trialled entirely meat-free menus.
Main Sequence is a deep tech venture capital firm that is looking to find Australian solutions to some of the world's biggest problems. It takes some of the country's most cutting-edge technology and creates companies around it, such as using CSIRO research to create plant-based meat company v2food.
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‘People must be able to trust the claims they see and businesses must be able to back them up’: Recommendations on avoiding greenwashing set out by UK regulator By Oliver Morrison Food businesses must be prepared for enforcement action from regulators to tackle the issue of greenwashing, it has been warned, as the UK’s Competition and Markets Authority publishes draft guidance for companies about ‘green’ claims.
Last year, the CMA announced that it was investigating the impact of green marketing on consumers. As part of this, it led an analysis of websites – alongside other global authorities – which found that 40% of green claims from companies in a host of sectors, including food and beverage, made online could be misleading.
The first completely plant-based Burger King will make its heavily anticipated debut this summer in Germany. The fast-food chain has acted as a pioneer for plant-based menu items across the world, and now the brand is taking its dedication to plant-based service to another level. The first plant-based Burger King will launch in Cologne, Germany for a limited time, working with Dutch plant-based meat company The Vegetarian Butcher to release the fully vegan menu.
The vegan Burger King is slated to open just four days, from June 7th until June 11th, hoping to cater to all Burger King and fast-food fans. The menu is expected to include the chain’s signature alternative meats from plant-based nuggets to the Whopper. With the launch, Burger King will roll out its brand new plant-based Long Chicken Patty sandwich topped with shredded lettuce and a brand new vegan mayo. Other than the vegan mayo, it is unclear if the brand will also develop dairy-free cheese and vegan condiments for th
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