Shares
The first entirely meatless Burger King location will open for a limited time this summer in Cologne, Germany. From June 7 until June 11, the vegetarian Burger King will only serve plant-based meat options made by European brand The Vegetarian Butcher at the Cologne location. During this time period, Burger King Germany will also debut its newest item: a plant-based version of The Long Chicken (also called Chicken Royale in other countries), a plant-based chicken sandwich served with vegan mayonnaise on a long sesame seed bun.
In September 2020, Burger King added vegan chicken nuggets made by The Vegetarian Butcher to its menu in Germany. The soy-based nuggets which are now fried in a separate fryer used for plant-based products are offered with vegan dipping sauces. German customers can also order the Rebel Whopper at Burger King, which features a plant-based patty also made by The Vegetarian Butcher.
Burger King cooks up a Vegan Royale - Meat Free Monday
meatfreemondays.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from meatfreemondays.com Daily Mail and Mail on Sunday newspapers.
Author: Mariana Lamas, Research assistant, Centre for Culinary Innovation, Northern Alberta Institute of Technology
In 2019, Burger King Sweden released a plant-based burger, the Rebel Whopper, and the reaction was underwhelming. So, the company challenged its customers to taste the difference.
Burger King Sweden created menu item where customers would have a 50-50 chance of getting a meat burger or a plant-based one. To find out, they had to scan the burger box in Burger King’s app. The results: 44 per cent guessed wrong customers couldn’t tell the difference.
Plant-based meats are products designed to imitate meat. While earlier products like tofu and seitan were meant to replace meat, newer products are trying to mimic its taste, texture, smell and appearance. Plant-based burgers, ground meat, sausages, nuggets and seafood are now in grocery stores and on restaurant menus. They aim to redefine our understanding of meat.
In 2019, Burger King Sweden released a plant-based burger, the Rebel Whopper, and the reaction was underwhelming. So, the company challenged its customers to taste the difference.
Burger King Sweden created menu item where customers would have a 50-50 chance of getting a meat burger or a plant-based one. To find out, they had to scan the burger box in Burger King’s app. The results: 44 per cent guessed wrong customers couldn’t tell the difference.
Plant-based meats are products designed to imitate meat. While earlier products like tofu and seitan were meant to replace meat, newer products are trying to mimic its taste, texture, smell and appearance. Plant-based burgers, ground meat, sausages, nuggets and seafood are now in grocery stores and on restaurant menus. They aim to redefine our understanding of meat.
vimarsana © 2020. All Rights Reserved.