Ignore the naysayers calling it a turkey. Amazon’s Christmas ad is one of the highest-scoring of the last decade with the viewing public, says System 1’s Andrew Tindall.
In the campaign, Queen Latifah, Cardi B and “Milkshake” singer Kelis remind dairy devotees: don’t cry over spilt milk, or anyone who shames you for loving it.
AAR’s latest trends report explores the realities of a changing market and how brands and agencies can take advantage of the opportunities to set up for success in 2024.