"We arrived at the idea of using Tanggal 31 because of what it meant to Malaysians at this time of year, and how only it had the power to move the nation not only emotionally but also physically.”
July 19 2021, 12:30 pm | BY Kim Shaw | No Comments
Malaysian men often joke about the need to appeal for an ‘Exit Visa’ from their wives when they want to venture out of the nest. This gave inspiration to the Mitsubishi Xpander film created by Muma.
“The new 7-seater crossover has space for the family, while accommodating the driver’s passion. We told this product story through a witty spot inspired by an insider joke amongst Malaysian men calling their wives ‘Ministers of Home Affairs’ – the one who governs over everything at home,” said Choo Chee Wee, Creative Partner at Muma.
Donevan Chew, Creative Partner at Muma, said: “The film was set in a hybrid of a home and government department environment to reflect the honorary ‘ministerial position’ of Malaysian wives. Wei Peow, Film Director of Director’s Think Tank did a great job in bringing the film to life, while Real Time Studios breathe music magic into the spot.”
May 12 2021, 10:00 pm | BY Kim Shaw | No Comments
Ensemble Worldwide Malaysia and PETRONAS have released a fully animated festive film, to celebrate Raya in line with the PETRONAS festive films theme of 2020-2021, ‘Our Unique Family’.
Titled ‘Syukur Raya’, the film explores themes of compassion and kindness through a fun and cheeky ‘seloka’ – Malay poetry put to music that carries life lessons. The narrator, a spotted dove named Syuk-kur – a wordplay of ‘syukur’ (thankfulness) and ‘tekukur’ (the Malay word for dove) –acts as witness to the goings-on in a local neighbourhood. The main character Poji, a delivery rider, misses his hometown to the point he envisions his fierce next-door neighbour, Mak Jah, as his own mother.
February 10 2021, 2:08 pm | BY Kim Shaw | No Comments
Ensemble Worldwide Malaysia and PETRONAS have released a fully animated festive film titled ‘Yi Qi’, to begin the Chinese New Year festive season.
The film is set in the mythical Malaysian village of “Kampung Baru Dancing Lion”, a land inhabited by lions who flourish and dance to a constant beat of drums. Though the drumbeats cease, the lions eventually find new purpose to lift their spirits and the courage to keep dancing again.
Didi Pirinyuang, Executive Creative Director of Ensemble Worldwide, said: “Malaysia has a rich and historied culture of lion dancing. Although the art itself dates back to the Tang dynasty legend, Malaysia’s lion dancing has evolved with its own distinct identity and flavour – from the invention of stilt acrobatics to being World Championship winners.