Mediabrands Content Studio (MBCS), the media-fuelled creative content practice within the IPG Mediabrands network, has concurrently released two films in commemoration of Kaamatan and Gawai Dayak, significant festive celebrations in East Malaysia.
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May 12 2021, 10:00 pm | BY Kim Shaw | No Comments
Ensemble Worldwide Malaysia and PETRONAS have released a fully animated festive film, to celebrate Raya in line with the PETRONAS festive films theme of 2020-2021, ‘Our Unique Family’.
Titled ‘Syukur Raya’, the film explores themes of compassion and kindness through a fun and cheeky ‘seloka’ – Malay poetry put to music that carries life lessons. The narrator, a spotted dove named Syuk-kur – a wordplay of ‘syukur’ (thankfulness) and ‘tekukur’ (the Malay word for dove) –acts as witness to the goings-on in a local neighbourhood. The main character Poji, a delivery rider, misses his hometown to the point he envisions his fierce next-door neighbour, Mak Jah, as his own mother.