Barbados launches a new tourism initiative
Article by March 31, 2021
A joint tourism initiative has been undertaken between Barbados and the InterAmerican Development Bank (IDB) to the tune of US$20 million. It is aimed at repositioning the tourism sector through the implementation of key tourism initiatives.
One of these key initiatives is the National Tourism Programme. Minister of Tourism and International Transport, Senator Lisa Cummins announced the initiative, as she addressed participants of the ‘Re-Imagining Tourism in Barbados’ online consultation.
It began last Monday and is being hosted by the Ministry in collaboration with the IDB.
She said: “The overall objective of the National Tourism Programme is to reinvigorate Barbados’ tourism industry with an emphasis on increasing visitor expenditure. The specific objectives of this Programme are to increase tourist expenditures on heritage and cultural products and to increase the digital visibi
(FILE) Minister of Tourism and International Transport, Senator Lisa Cummins
A joint tourism initiative has been undertaken between Barbados and the Inter-American Development Bank (IDB) to the tune of US $20 million.
It is aimed at repositioning the tourism sector through the implementation of key tourism initiatives. One of these key initiatives is the National Tourism Programme.
Minister of Tourism and International Transport, Senator Lisa Cummins announced the initiative, as she addressed participants of the
Re-Imagining Tourism in Barbados online consultation. It began last Monday, and is being hosted by the Ministry in collaboration with the IDB.
“The overall objective of the National Tourism Programme is to re-invigorate Barbados’ tourism industry with an emphasis on increasing visitor expenditure. The specific objectives of this Programme are to increase tourist expenditures on heritage and cultural products and to increase the digital visibility of Barbados in
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Digitalisation, blockchain, corporate venture capital and green (sustainability and resiliency) projects are some of the current global trends in tourism investment.
These trends were highlighted by keynote speaker and United Nations World Tourism Organisation (UNWTO), Investment Principal, Miguel Angel Figueroa Calsina, as he spoke on the topic
New Challenges Shaping Tourism Investment. The presentation formed part of the ‘Re-Imagining Tourism in Barbados’ recent online consultation.
Calsina pointed out that there was new diversification of investors, including physical and digital infrastructure, noting, “corporate venture capital activity has increased in travel and mobility solutions. It has even surpassed sectors such as fin-tech and health tech…bringing investors such as Google Ventures, Didi Chuxing, Softbank and Intel Capital”.
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