(FILE) Minister of Tourism and International Transport, Senator Lisa Cummins
A joint tourism initiative has been undertaken between Barbados and the Inter-American Development Bank (IDB) to the tune of US $20 million.
It is aimed at repositioning the tourism sector through the implementation of key tourism initiatives. One of these key initiatives is the National Tourism Programme.
Minister of Tourism and International Transport, Senator Lisa Cummins announced the initiative, as she addressed participants of the
Re-Imagining Tourism in Barbados online consultation. It began last Monday, and is being hosted by the Ministry in collaboration with the IDB.
“The overall objective of the National Tourism Programme is to re-invigorate Barbados’ tourism industry with an emphasis on increasing visitor expenditure. The specific objectives of this Programme are to increase tourist expenditures on heritage and cultural products and to increase the digital visibility of Barbados in the tourism market place.