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Morning Brief Podcast: Brand Battles: Locals Vs the giants | The Economic Times Podcast

The Indian consumer market is seeing a dynamic shift, with the resurgence of local brands as formidable challengers to industry giants like Tata, Britannia, HUL and Nestle. Data from Kantar s Brand Footprint report showcases local brands like Sargam, Vidisha and Bhagwati making remarkable leaps in consumer brand rankings, shaking up the nearly $180 billion FMCG market. Karnataka-based brand Teju Masala, for example, has grown 65% in one year. But, what are these local brands doing differently? Should the biggies be threatened? Host Ratna Bhushan explores the ambitions of these challengers with K Ramakrishnan of Kantar, Sumit Aggarwal of Vitrak ExtendReach, and Girjesh Rungta of Rungta Tea in this episode of The Morning Brief. Listen in!

Madhya pradeshArunachal pradeshVitrak extendreachSumit aggarwalRatna bhushanGirjesh rungtaBrand footprintTeju masalaRead morehouldHost ratna bhushanRungta teaVocal for localMorning brief podcastLocal brandsIndian consumer marketConsumer brand rankings

rice ban: Morning Brief Podcast: India s rice ban - Bane or boon?

rice ban: Morning Brief Podcast: India s rice ban - Bane or boon?
indiatimes.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from indiatimes.com Daily Mail and Mail on Sunday newspapers.

Ashok gulati vinod kaulRatna bhushanVinod kaulAll india rice exporters association creditsSky news

Morning Brief Podcast: Cheeni kum: The bitter truth of aspartame | The Economic Times Podcast

Can diet colas, sugar-free cookies, breakfast cereals, cough drops and even chewable vitamins cause cancer? A research arm of the committee for the World Health Organization declared that the world s most widely used artificial sweetener, aspartame, which is found in these products had a possible link to liver cancer. WHO later said these are safe, but within limits . Should you really be worried and immediately quit all these? Host Ratna Bhushan gets all the facts and bitter realities as she speaks to Dr Ambrish Mithal, Chairman and Head of Endocrinology and Diabetes at Max Healthcare, Padma Bhushan awardee and the first Indian to be chosen for the Laureate Award and Dr. Harinder Singh Oberoi, Advisor, Science & Standards and Codex, at the FSSAI in this episode of The Morning Brief. Tune in! Credits: News 1, News 2, News 3, News 4, News 5, News 6 and News 7

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Morning Brief Podcast: The dark side of green: Understanding greenwashing tactics

Morning Brief Podcast: The dark side of green: Understanding greenwashing tactics
indiatimes.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from indiatimes.com Daily Mail and Mail on Sunday newspapers.

Shriti malhotraHarish bijoorManisha kapoorRatna bhushanAdvertising standards council of indiaRead moretiateBody shopAdvertising standards council

WFH: Back to full WFH: As infections surge, companies shut offices again in all major cities

Synopsis Leading companies and conglomerates, including Infosys, TCS, ITC, IBM, Raymond, InMobi, Motilal Oswal Financial Services, Dunzo, Deloitte, SAP India, ManpowerGroup, Quess Corp, BookMyShow, PolicyBazaar and RPG Enterprises have asked employees to WFH. Agencies Many offices had begun opening in a staggered manner since January as the number of daily cases reduced and there was hope after vaccination started. The massive second wave of Covid-19, with accompanying state-level lockdowns and curfews, has swept away all of India Inc’s schedules of phased working from office. Companies across regions and sectors are asking white-collar employees to go back to full work from home (WFH) mode, even in cities not under lockdown.

New delhiPravin raoAyan pramanikLohit bhatiaSudhir dharSurabhi agarwalMotilal oswalAmitav mukherjiJaspreet singhNaveen tewariRatna bhushanQuess corpIndia incMotilal oswal financial servicesWork frome homeCovid 19