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Rashid Mohamed Alabbar
About Rashid Mohamed Alabbar
Success in e-commerce is what Rashid Alabbar is known for. He initially co-founded Sivvi.com, a fashion and lifestyle platform that sells clothing, footwear, and accessories from more than 200 high-street, sports, beauty, and lifestyle brands. He has since moved into luxury online retail through a joint venture with Yoox Net-a-Porter (YNAP), which owns six multi-brand websites including Net-a-Porter.com, via Alabbar’s Symphony Investments (part of Alabbar Enterprises), which Alabbar chairs. He has interests in food industry through a plethora of luxury food-brands on the portfolio of Alabbar Enterprises. He has spearheaded various initiatives as a member of the board of directors at Barakat Group. A keen sportsman, he is an active member of the UAE’s endurance horse racing community.
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Dubai: In terms of its UAE reach, Barakat, the company behind the fresh juice brand, has ticked just about all the boxes there are at the moment. Its products are there at supermarkets and in vending machines at hospital entrances and offices.
And when COVID-19 struck, it was quick to get onto online, tying up an alliance with the online marketplace noon just as the latter was launching its daily grocery order and delivery services. Plus, Barakat has its own online presence to get consumers think of it as their go-to option for fresh.
But that’s as far as the UAE is concerned. The time has come for the Dubai company to think beyond this geography… and by the sound of it, Barakat is doing so.