Restaurant Brands Int l (NYSE:QSR) - Burger King Undergoes Regal Redesign: Will It Impress Customers? benzinga.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from benzinga.com Daily Mail and Mail on Sunday newspapers.
Burger King
Burger King is out with a fresh spin on its 1969 logo that gives the No. 2 burger chain a look that’s more fitting for today’s digital screens, packaging, uniforms and even its drive-thru lanes, giving the Home of the Whopper a decidedly 2021 overhaul.
The updated design, which the chain worked on with Jones Knowles Ritchie (JKR), has begun to appear on Burger King’s app and at newly opened restaurants. It comes after the Restaurant Brands International chain overhauled its ingredients, removing artificial colors, flavors and preservatives, and put more emphasis on sustainability efforts.
Burger King is revealing its redesign “almost as a wrapping of all of these other initiatives,” Restaurant Brands International Global Chief Marketing Officer Fernando Machado said in an interview, speaking from a remodeled Burger King in Miami as he wore one of the chain’s new shirts. “It modernized the brand but also makes the brand even more classic.”
New look, same king.
Everyone knows what to expect when they order some Burger King. Going forward, however, fans of the franchise are going to have to get used to a new look.
Burger King recently unveiled a new logo which was inspired by the brand’s classic design, according to Restaurant Business Online. The franchise also announced that it will be issuing new uniforms, a new color scheme and other changes. From 65 to 98 we had a strong, iconic identity, Raphael Abreu, head of design for Burger King parent Restaurant Brands International, told the news outlet. It was a true classic. We thought back at that time we looked our best. We thought that was the best representation of the brand.
The new digital-first visual branding is signals the QSR s evolution in food quality, sustainability and digital.
Since 1954,
Burger King has encouraged its guests to
Have it Your Way. Today, the brand introduces a completely new visual design that will be present throughout all touchpoints of the guest experience.
Digital First Rebranding
The more modern look marks the first complete rebrand in over 20 years and will more authentically represent Burger King s values. The news of the rebranding follows Restaurant Brands International Inc. s plan to modernize the drive-thru experience at Burger King, Tim Hortons and Popeyes.
The announcement, the QSR says, signals a commitment to digital-first expression and recent improvements to taste and food quality, through the removal of colors, flavors, and preservatives from artificial sources from menu items, as well as an ambitious pledge to environmental sustainability.
Burger King renueva su identidad de marca luego de 20 años peru-retail.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from peru-retail.com Daily Mail and Mail on Sunday newspapers.