New look, same king.
Everyone knows what to expect when they order some Burger King. Going forward, however, fans of the franchise are going to have to get used to a new look.
Burger King recently unveiled a new logo which was inspired by the brand’s classic design, according to Restaurant Business Online. The franchise also announced that it will be issuing new uniforms, a new color scheme and other changes.
"From '65 to '98 we had a strong, iconic identity," Raphael Abreu, head of design for Burger King parent Restaurant Brands International, told the news outlet. "It was a true classic. We thought back at that time we looked our best. We thought that was the best representation of the brand."