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Raphael Abreu, global head of design at Burger King, explained to Designboom that the new brand identity has “reimagined every design element to better reflect the brand’s food journey while capturing its unique characteristics: mouthwatering, big and bold, playfully irreverent and proudly true.”
Guests can expect to see the new designs rolling out at their local restaurants soon.
Employees will endorse new uniforms while new packaging will showcase the logo together with playful illustrations of the ingredients.
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