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December 17th 2020 15:12
The ongoing impact of Covid-19 combined with high rents and operating costs – which, this year, has often outweighed revenue – means that many retailers have been forced to rethink the role of brick-and-mortar stores.
According to McKinsey predictions, Europe is likely to see an 8 to 13% decline in offline retail sales in 2021, while the US will likely see a drop of 22 to 27% compared to 2019 levels.
Instead of considering the value of stores in the context of ‘four-wall sales’ – i.e. how much product is sold inside the store – many retailers are considering what other roles physical stores can play, and how this might translate into ROI.
December 14th 2020 10:14
It s that time of year again, when we turn to the experts for their predictions about what will occur in the next 12 months.
So, what will be the focus for customer experience in 2021? Let s find out.
And if you want to hear more on 2021 trends, join us on January 26th at 3pm GMT as Econsultancy founder Ashley Friedlein will reveal his digital and marketing trends for the year.
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