Handset Companies: The sector is also seeing direct and indirect attrition. While some companies are laying off administrative and marketing staff, several others are yet to fill vacancies left by outgoing employees in handset retail over the January-May period, staffing executives added.
Some smartphone brands had put a section of underperforming employees under performance-improvement plans, many of whom eventually left the companies, industry experts said. Apart from the slowdown in demand and sales, the smartphone segment is dominated by Chinese firms that have been under the scanner of late and engaged in legal battles with Indian authorities. As a result, some of them have scaled back on their above-the-line marketing (comprising big TV campaigns) expenses.
Some smartphone brands had put a section of underperforming employees under performance-improvement plans, many of whom eventually left the companies, industry experts said. Apart from the slowdown in demand and sales, the smartphone segment is dominated by Chinese firms that have been under the scanner of late and engaged in legal battles with Indian authorities. As a result, some of them have scaled back on their above-the-line marketing (comprising big TV campaigns) expenses.
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