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Get To Know Esi Eggleston Bracey, Unilever s New Marketing Boss

The Drum met Conny Braams’s replacement when she was crowned Marketer of the Year by the Advertising Club of New York. Here’s what she had to say about the industry, her career and what drives her forward.

Ad Council Emphasizes Importance Of Adult Mental Health In Love, Your Mind

The awareness campaign promotes the idea that adults should nurture their relationships with their minds like they do their closest personal relationships.

Why Brand Values Belong Outside Of The Marketing Department And In HR s Hands

Jenny Sagstrom of creative agency Sköna argues that what your brand stands for is far too important a question to leave up to marketers alone.

Can Chick-fil-A Fill A Gap In The UK Market Despite Controversial LGBT Opposition?

Chick-fil-A is primed for a UK return after failing to establish a foothold several years back when it came under the cosh for its well-documented anti-LGBTQI+ baggage. Leading marketing consultant Rachel Simpson lays out a way forward for the brand.

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