Creative and comms strategist Cate Rubenstein thinks Pinktober, the Breast Cancer Awareness month, really misses the mark. That’s speaking as a marketer and a survivor; she explains why.
As summer draws to a close and back-to-school season beckons, brands work diligently on ads for students, teachers and families and some deserve an A+.
Despite the influence of sustainable advertising on consumer choices, marketers often overlook sustainability in media channel selection, says Chris Dooley (head of social impact, JCDecaux). But out-of-home advertising, particularly digital out-of-home, offers a sustainable and effective way to reach audiences while contributing to social and environmental initiatives. Here's how.